Cordell Smith
Managing Director
Cordell Smith (LLB Hons) has spent more than two decades in property law and financial services, holding senior roles as both Partner and Director at a National Top-10 Law Firm. A solicitor with serious credentials and a knack for cutting through complexity, he’s led high-performing teams, advised major lenders and helped shape the move from traditional to digital conveyancing.
Now, as Founder of Zettle, Cordell’s rewriting the rulebook: swapping paperwork and process for clarity, speed and confidence. He believes great conveyancing is about more than contracts; it’s about creating an experience that feels effortless for clients, brokers and agents alike. With legal precision and a modern mindset, Cordell is helping Zettle redefine how property settlement gets done in Australia.
Joel Roberts
Chief Customer Officer
Joel Roberts is a seasoned sales and revenue leader with more than two decades of experience driving growth across the property, technology and professional services sectors. He specialises in scaling SaaS and data-driven businesses, leading high-performing teams and turning commercial strategy into measurable success.
At Zettle, Joel drives the company’s national growth strategy: forging strong partnerships, deepening broker relationships and expanding the platform’s reach across Australia. With an MBA and a career built on performance, precision and people-first leadership, he brings sharp commercial insight and unstoppable momentum to every stage of the sales journey. Joel’s mission is clear; connect more Australians to a faster, smarter and stress-free way to get it Zettled.
Sherry Chen
NSW & QLD Practice Manager
Sherry Chen speaks English, Mandarin, Shanghainese and Cantonese, but her real talent is translating complex property law into plain English. With more than a decade of combined experience across Victoria, New South Wales and Queensland, she knows the rules, the roadblocks and how to keep every deal moving.
As Zettle’s NSW and QLD Practice Manager, Sherry leads her team with precision, empathy and a laser focus on client experience. Known for her calm authority, sharp negotiation skills and genuine ability to connect across cultures, she brings both expertise and humanity to every transaction.
Armed with a Juris Doctor from the University of Melbourne and a Master of Business (Risk Management) from Monash, she blends legal expertise with real-world practicality. She’s the person you want in your corner when the stakes (and stress levels) are high. At Zettle, Sherry keeps every file moving, every detail tight and every client confident.
Bill Fotiadis
VIC Practice Manager
Bill Fotiadis leads Zettle’s Victorian team from Melbourne, where every property settlement is handled with precision and care. Admitted as a solicitor with experience across multiple Australian jurisdictions, he knows Victoria’s property laws inside out and how to keep even the most complex matters moving smoothly.
With a Bachelor of Laws and a Bachelor of Business from La Trobe University Melbourne, Bill blends legal expertise with commercial insight to deliver outcomes clients can trust. Calm under pressure and sharp on the detail, he leads his team with clarity, consistency and a commitment to getting things right the first time. At Zettle, Bill ensures every Victorian client experiences conveyancing the way it should be: simple, transparent and completely under control.
